You’ll Never Meet a Saucier Saucier (Especially When Sauced):
I remember the day so well… As the final weeks of summer rushed by in a frenetic haze to capture the tail-end of a grilling season that had already passed us by (… *shrug* details…), the ringing of a telephone put the world in sudden stasis…for a brief, fleeting moment.
My fledgling gourmet sauce company was beginning to look excitingly viable amid a heightened buzz of curiosity. Recipes of my humble creation were in the process of becoming legitimate commercial production formulas…bottled within a surprisingly sophisticated label of my own graphic design…and proudly pitched with marketing materials, composed entirely of my inimitable (for better or worse) prose. Chefs, food reviewers and Saturday shoppers alike fell in love with the creative spins, all-natural approach and high-end product line that showed promise of introducing a tired old market to a playfully innovative new character…and then came that phone call…
For that moment, the roaring machine of commerce ground to a whining halt under the weight of uncertainty… The voice on the other end of the phone had become a familiar one – a cross between Michael Corleone Tony Soprano’s grandfather. A voice that was so stereotypically Italian that it emanated from a man whose family actually bottles marinara sauce for a living.
Swear to god, this was hanging over his desk
It was the voice of our future commercial co-packer.
